Well, below, we show you the main indicators that you

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Monitor, access reports, and view progress in your strategy. But what should you measure?should take into account for Instagram Ads: Engagement On Instagram, interaction is everything, since it represents the level of “hook” that users have with your brand. If, for example, you have an ecommerce , the main aspect related to engagement that will interest you is not the likes[size=14.6667px].



comments, but the number of clicks generated to your virtual store. On the Chinese Thailand Phone Number List other hand, one of the good practices to increase engagement can be to hold contests, since they encourage interaction and help gain new followers . CPA ADVERTISEMENT Cost per action is how Instagram Ads allows you to pay only when a network user performs a specific action. For example: click on your website, swipe up on Stories, impressions, among others. Conversion value It is that value that indicates the number of people who visited your ecommerce through an Instagram ad and made a purchase. For example, if you obtained[size=14.6667px].





100 visits to your virtual store and only 1 sale, then your conversion value will be: 1/100=0.01 or, which is the same, 1%. These metrics will help you better understand the impact of your profile within the market and whether your expectations are being met. At the same time, collecting data will give you a much broader perspective of the type of user who is interested in your posts and ads on Instagram. This will allow you to adapt [size=14.6667px].