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Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Click here for the registration form. Our best practice is: Do not mix campaign types, but also set up a new campaign for a different campaign type. If you want to run AdWords text ads on the search network, use the “Search network only” selection and do not mix them with the display network. “Display network only”. Screenshot from the Google AdWords Editor on campaign type settings Google AdWords Editor: Settings for campaign types 9.
Search network partners: yes or no? Your AdWords ads can be displayed in Special Data Google search or with search network partners - you can choose this yourself in the campaign settings. What do we recommend? Try it out! There are campaigns and industries in which search partner campaigns work well. And there are campaigns that perform worse with search network partners. Tip : How you can best test the performance of search network partners: Activate the integration of search network partners, for example via the AdWords Editor or directly in your Google AdWords account. After a period of, for example, 4 weeks, analyze the number of impressions, clicks, click rate, conversions, conversion rate.
CPC and CPO separately for search network partners and Google search. Are the results similar? Then leave the search network partners activated. Are the results significantly worse and you are perhaps limited by the budget anyway? Then deactivate the search network partners. 10. Is your site mobile optimized? You probably already know whether your site is mobile-optimized. You can also do an initial analysis for free here on Google . If your site is not yet mobile-optimized, you can use device bid adjustments to reduce your bids for Google searches via mobile or tablet. The easiest way to do this is in the AdWords Editor.
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