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An emotional pain associated with, or characterized by feelings of disadvantage, loss, despair, helplessness, disappointment and sorrow.Anxiety: An emotion characterized by an unpleasant state of inner turmoil, often accompanied by nervous behavior, such as pacing back and forth. It is the subjectively unpleasant feelings of dread over anticipated events, such as the feeling of imminent death.Awe: An emotion comparable to wonder but less joyous.Anger: An intense emotional response. It is a normal emotion that involves a strong uncomfortable and emotional response to a perceived provocation. Often it indicates when one’s basic boundaries are violated.Playing with these emotions can help you make your marketing message more persuasive.
Emotional Ad Landing PageA perfect example of a powerful emotional ad.My Benin WhatsApp Number favorite way to do so is by talking about a problem for which they are suffering. This problem should be related to one of the previous emotional persuasion pillars. If you can do this, you will catch their attention. However, getting their attention isn’t the only thing you need to do. That’s only half the battle.After you catch their attention, you need to make them interested in what you have to say, and most importantly, do what you want them to do.
That’s the other half of the battle, and it’s where many people start their work. Make sure you don’t, because there’s no point in trying to make people interested in something if you don’t have their attention.How is it then that you make them interested in what you have to say and make them want to take an action (like sign up to get an ebook)?I personally like using a classic copywriting formula called the PAS formula. PAS is an acronym that stands for Problem, Agitate, and Solution. This formula goes like this:First, you highlight a problem of your visitors, something that makes them sad, angry or anxious. Awe can work too, but not as effectively as a problem. will catch their attention.
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