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And I have a hypothesis about the culprits: Microsoft 365 and MS Windows! Companies and users end up bumping into Bing because of other products from the tech giant, and users leave it as the main search engine in their browsers. And Bing isn’t all bad, okay? Try doing a search there. I searched for “laptops for sale” and particularly liked the results. They match my search intent and show snippets similar to Google’s, but with animations—where you hover the mouse, the elements move. State of Marketing Report 2024 It also took less time to load searches on Bing than on Google. Plus, I searched for a slightly more complex term (“delete GitHub repository”), and the results seemed satisfactory.
In other words, if you get Bing as your default search engine and search without any problems, why not continue using it? Finally, my last argument would be this: Almost everyone is looking at Google. Greater competition results in a more expensive and challenging path Algeria WhatsApp Number to reach first place. Meanwhile, on Bing, your business might find some opportunities your competitors are ignoring. If your company has the structure for it, you can do a test and even dedicate yourself to doing SEO focused on Bing. How to Do SEO for Bing? Here you may have a challenge, as the market has been looking at Google for a long time.
Processes and tools (like Semrush, for example) are based on searches with the market leader. So, if I were your company’s Bing-focused content strategist, I would go down the following path. Explore the Bing Webmaster Tool; create a strategy following Bing’s guidelines; and review results for the target keyword in Bing versus Google. RockContent has an in-depth article on Bing SEO, so I’ll summarize other tactics in the following list: Pogo sticking—think about user engagement to page after appearing in results Leverage Bing’s Connected Pages feature Use backlinks Invest in anchor text Have a keyword in the website’s domain Produce original content Look for relevance on social networks This approach is very similar to your strategy for Google, right? That’s why the acronym “SEO” is not “GoO” or “BiO.
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