Aims to unify the two brands

Prisila

The answer is yes, especially according to the results of research conducted by Hootsuite and Altimeter, on a sample of , organizations that use social media, with particular reference to the period of the health emergency linked to Covid . From what emerged, social media represents one of the drivers of digital transformation for most of the companies involved. In this scenario of social transformation it is important to distinguish "mature" organizations, i.e. those that use social media to create commercial value, from "non mature" ones. Only mature organizations are able to obtain undeniable and numerous advantages from the implementation of social strategies and find themselves in a privileged position in digital transformation situations. Let's now see what the main areas of attention are for companies that use social media for their business.

STRENGTHEN RELATIONSHIPS There's no denying it social media has enormous power photo editing servies in establishing and consolidating relationships. In the specific case of companies, or more generally of organizations, the ability to implement social strategies in the long term proves to be a rewarding choice for creating solid relationships capable of bringing benefits to the business. In particular, especially if managed in synergy with other marketing tools, the implementation of social policies is able to improve all the key metrics of brand health i.e. brand awareness , brand reputation , positive brand sentiment, etc. . We are not just talking about relationships with customers, but also with other stakeholder groups such as employees.



Suppliers and shareholders, given the ability of social media to act simultaneously and synergistically on multiple levels. For all this to be possible it is necessary activate social listening actions , aimed at actively listening and monitoring conversations and feelings coming from the various groups of interlocutors, focusing on specific segments each time. This allows you to obtain insights in real time , very useful for intercepting changes in trends and sentiment, but also in terms of potential risks for the reputation; know and understand groups of key interlocutors , using ad hoc social initiatives to understand how, where and when to interact with them.