Understand your offerings

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Mistake #1: Lack of strategy If the marketing department, or the content agency that follows the company, produces large quantities of content, but does not have reports and data available to understand which ones bring results and which ones less, performance will suffer.New Call-to-action The reason? It's easy to say: salespeople will not know how to choose the right materials to send to prospects to support the sales process, while leads within the CRM will continue to receive uninteresting emails, with content proposals that are not sufficiently in line with their interests.
  
The solution: analyze content marketing statistics The first step to implement an effective content management wedding photo editing service system and avoid overlaps is the definition of an analysis plan for the engagement generated. For example, if lead nurturing emails are sent , the tool used for automatic sending will reveal how many contacts actually interacted with the message, in terms of open rate, click-through and landing page view time.



Content managementEspecially in the initial stages of the buyer's journey, it is essential to understand which contents work best for the target audience, in order to better guide planning, writing and publication. Mistake #2: Not updating content It happens more often than it should that a blog post, downloadable eBook, or website page is published after careful planning, but then left to its own fate. Yet, products change, strategies change (and we return to the point mentioned at the beginning of this article) and it can happen that a page no longer responds effectively to the visitor's questions.