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In this sense, inbound marketing is unique, because the methodology does not stop at the signing of the contract, but continues, precisely to make satisfied customers the first testimonials of the company, offering them assistance, useful materials, dedicated promotions and valid information to best use the product or service purchased. . Traditional marketing is no longer as effective The differences between traditional marketing methods and inbound marketing are abysmal: while the former try to get the message to as many people as possible, without a precise target, with the hope that among the many recipients someone might be interested in.
The proposal, the inbound takes a totally different approach. The focus is the creation of valid content and its wedding photo editing service publication in the digital places most frequented by prospects looking for solutions to a specific problem. Once these users have been attracted to the site, the strategy is built to convert them into leads and naturally accompany them in the purchasing process, without forcing or overtly promotional messages. Download the ebook . Helps understand customers One of the most significant aspects of inbound campaigns is the definition of buyer personas.
This is a delicate phase of strategic planning because it is not based on assumptions about what ideal customers are like, what their interests and main challenges are. To identify the buyer persona, real data regarding customers and prospects is needed and for this reason collaboration between marketing, sales and customer support is essential. Anyone who has relationships with the target audience has valuable information to define their identikit: habits, objectives, difficulties and motivations. The buyer persona must remain at the center of the entire activity: why should a prospect need your product / service? Where would the search for information begin? With which keywords.
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